Current Company: WILDfest / Holysmoke! Agency
Current Position: Managing Director
Experience Description: * Managing Director - WILDfest Pty Limited WILDfest™ Pty Limited is an adventure travel events company based in the Southern Highlands NSW. * Managing Director - Holysmoke! Agency * Founder & Managing Director - 6dc LIFESTYLE PR and Holysmoke! Events Clients past and present, include: Head On Photo Festival, Kardashian Kollection, eQUIP & Strandbags, Pan Pacific Hotels Group, Dry July, E! Channel, Murdoch Books, Mariah Carey Tour 2013, IF Awards, The Strand Arcade, ICEHOUSE, International Ice Hockey 2103 Tour, SJB Interiors, One Dress A Day, David Babaii for WildAid, COACH Handbags, MTV AVMA’s, Paul Briggs WBC World Title Fight, O Bar & Dining, Superga, Australian Vintage, Sydney Fish Markets, Herradura & El Jimador, Gorgeous Festival in McLaren Vale, Nickelodeon KCA’s, Jill Scott National Tour 2013, Beachley Classic, Chifley Plaza & Tower, Guzman Y Gomez, Sebel Pier One, 10th Annual ASTRA Awards, SpinalCure Oscars Lunch and Jimmy Choo Australia. * PR Manager and New Business Development - Dreamcoat PR - Managed PR team in both Sydney and Melbourne offices - Worked on key clients such as the TV Week Logie Awards, ARIA's and Taste of Australia - Managed media for the launch of key media titles into the Australian market such as Empire Magazine, the re brand of New Woman and FHM 100 Sexiest * Talent Booker - Maureen Michael Management Management of Australian actors, models and extras.
Amanda’s integrity, solid long term media connections and strategic planning skills have seen her work with some of the biggest global brands and names in the PR industry, both here and overseas. From celebrities, actors, comedians, musicians, Kardashians, public events, festivals and trusted brands she is a leader in her field. With over 25 years experience her creative campaigns have won awards in Australia, Asia and the US and most recently she conceptualised and executed a fully integrated strategic marketing campaign based around the world’s first photographic relay on instagram across 80 countries for travel brand helloworld. She is a thought leader, entrepreneur, trailblazer and game-changer.
Amanda is now based in the Southern Highlands and continues to manage Consumer PR and Advocacy for Pan Pacific Hotels Group as well as work as a project marketing consultant. She is also on the Board of the Moss Vale & Rural Chamber of Commerce as well as the Wingecarribee Council Economic Development and Tourism Advisory Committee.
Her current enterprise is the launch of her Adventure Travel Events Company Wildfest Pty Ltd and the First Wilderness Festival in Australia– WILDfest Southern Highlands in Oct 2017.
Amanda can offer advice on marketing your company globally, small business management, setting and re-evaluating professional goals, staying innovative and on brand and making your mark in a crowded market.