Education: University of Kansas - Bachelors of Arts in Business Communications IMD - Lausanne - Higher Performance Leadership
Languages: English, Arabic, French
Member of the Middle East Public Relations Association Member of the Chief Marketing Officer Council
LinkedIN Profile: https://www.linkedin.com/in/ameraidi/
Current Company: Waha Capital
Current Position: Chief Marketing Officer
Experience Description: Over 15 years of agency and client experience in the corporate communications industry mainly in the financial services space. Experience includes: • Head of Marketing & Corporate Communications - Waha Capital (Apr 2014 - Present) • Digital Director - Omnicom Media Group (Nov 2012 - Apr 2014) • Marketing and Corporate Communications Manager - Abu Dhabi Finance (Sept 2008 - Nov 2012) • Regional Account Manager - Interone (Jan 2007 - Aug 2008) • Account Manager - Weber Shandwick (Jan 2003 - Jan 2006) • Project Assistant - James A. Baker III Institute for Public Policy - Rice University (Jun 2001 - 2003) (US)
Meet in Person
Amer is a dynamic senior-level marketing professional with over 15 years of experience as a brand strategist and corporate communications expert mainly in the financial services industry. His expertise is delivering strategy and execution to accelerate brand awareness and revenue growth through relevant marketing channels. His work has spanned across large companies mainly in the United Arab Emirates.
Amer is a collaborative leader that gets results while focused on the bottom line. He has a strong general management background and a passion for driving revenue and growth. He has managed key marketing channels on both the client and agency side with a special expertise in PR, digital, advertising and social media marketing. Additionally, he has delivered key technology initiatives in his current and previous roles that have helped those companies raise third-party capital.
Amer is also an avid entrepreneur and investor with a particular passion for the worlds of F&B and technology. He founded the UAE’s first flavored rice pudding concept named Rice Creamery (www.ricecreamery.com) which now has a regional presence across the Gulf Cooperation Council. He is also an investor in South African’s fastest growing payments company named YOCO (https://www.yoco.co.za/).
Amer is also a husband and father of two beautiful children.