Education: * Australian Graduate School of Management - MBA * RMIT University - Post Graduate Certificate in Project Management * La Trobe University - Bachelor of Business
Olympian: 1998 Winter Olympics in Nagano, Japan Was a competitor at the 1998 Winter Olympics in Nagano, Japan in Freestyle Aerial Skiing.
Current Company: Reputation Edge
Current Position: Olympian / Partner
Experience Description: * Partner - Marketing, Project Management and Communications - Reputation Edge * General Manager - Marketing and Communications - RuralCo Holdings Ruralco (ASX:RHL) is a leading Australian owned agribusiness with a diverse network of specialist businesses catering to the broad needs of rural producers across rural Australia. Ruralco provide expertise across rural merchandise, wool, livestock, fertiliser, grain, seed, stock feed, insurance, real estate, water management and finance. - Produced the 2016 Annual Report, a challenging project that required restructuring of the investor value proposition for the organisation. - Development of marketing strategy across five key business activities; rural supplies, financial services, water, agency and live export. - Delivery of a $65 Million capital raise that contained both a retail and institutional component. The institutional offer was three times over subscribed as a result of the campaign that was executed. - Organised and delivered the Institutional investor operational site tour for the organisation in the lead up to the capital raise that resulted in 21% increase in market capitalisation of the organisation. - Organised and delivered the Annual General Meeting with shareholders. * Marketing Manager - Australian Institute of Company Directors The AICD is a membership organisation with over 37,000 members both locally and internationally. The organisation operates a subscrition sales model that is designed to engage members in career long learning. Key Responsibilies and Achievements - Responsible for the implementation of content marketing strategy for the organisation. - Digital lead generation and acquisition activities - Marketing automation strategy development for lead nurture and member engagement - Increased in lead generation from approximately 5,500 to 10,000 leads annually - Responible for media budget and strategy - Develop sponsored content marketing strategy - Manage marketing strategy development for B2B and B2C organisational market offer - Manage agency relationships for media and marketing - Build and manage product marketing campaigns and strategies - Build brand development strategies * Marketing & Channel Development Manager - Jemena Jemena owns and operates a diverse portfolio of energy transportation assets across the east coast of Australia. The organisation owns utility infrastructure to the value of $9 billion. Key Responsibilies and Achievements - Delivered a $6.3M marketing campaign for Natural Gas in NSW from idea creation to in-market in 4 months which resulted in a 6.4% increase in existing home gas connections and the reversal of a 5-year decline in connection rates. Key channels for the campaign included, TVC, out of home, x-track, digital commuincations, magazines, social blogging, direct mail, eDM, digital display, SEM, Shazam, home maker panels etc. - Implemented the business-to-business Alliance Partner program which delivered a point of sale and trade incentive program to drive demand for gas appliances in retail gas shops around NSW. - Completely repositioned the Natural Gas brand to address issues of sustainability and imminent increases in the wholesale price of gas. Transitioned from “Natural Gas, The Natural Choice” to “Natural Gas, Turn it on”. -- Built the new www.gonaturalgas.com.au website and digital strategy which doubled online traffic through using effective digital display advertising, eDM’s, social blogging and social media channels. - Launched an innovative internal ‘family and friends’ marketing program for Jemena employees to align internal awareness and understanding of market offers with communications in the external market. - Increased marketing incentive claims by 38% resulting in an increase in gas consumption by 3,200 Gigajoules per annum. - Built strong business-to-business relationships with channel partners Rinnai, Rheem, Seeley and Brivis to combine advertising & provide more compelling consumer offers. * Corporate Marketing & Projects Manager - Arrium Mining and Materials Arrium is a mining and materials company that manufactures and distributes steel, exports approximately 6 million tonnes of iron ore and is a major exporter of scrap metal, with revenues in excess of AU $7B. Key Responsibilies and Achievements - Delivered the branding of a $7B ASX listed business, successfully transitioning OneSteel to Arrium Mining and Materials. This was a 5 stream program of work reporting directly to the CEO and was part of a key investor differentiation strategy involving substantial change management. The key deliverables included; the new corporate website, IP strategy, media strategy, branded asset strategy and investor launch event management. The project was delivered on time and to budget. - Engaged local and international stakeholders to execute Arrium branding and digital communications strategies with organisation wide marketing goals at both strategic and tactical levels, ensuring brand messages are reflective of corporate vision, strategy and goals. - Built digital content strategy for Moly-Cop mining consumables - Project managed the delivery of the Sustainability Reporting programme for OneSteel and the associated communications strategy. The Australian Council of Superannuation Investors (ACSI) that represent super funds managing $300B in assets wrote to the chairman of OneSteel referring to the report as “best practice” amongst the ASX200. - Delivered market research using Net Promoter Score (NPS) and brand valuation to eliminate low value brands. Consolidated the marketing budgets for Metaland, OneSteel Metaland, OneSteel Many Solutions, and OneSteel Metalcentre into a national OneSteel Metalcentre brand combining 4 budgets into one and reducing the overall cost to communicate and strengthening the communication of the business. - Formed and nurtured strong relationships with market influencers, advisors and consultants (marketing agencies, media agencies, research firms, digital agencies etc).
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An Olympian with an MBA and 13+ years of professional experience in sales and marketing from entry level to General Management. Looking to help people expedite their career!