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Karl Mulligan

Dublin, Dublin, Republic of Ireland

Ideal mentor for people looking to further their career in digital strategy, engagement and commercialisation in sport.

6 Sessions for $USD 2168
12 Sessions for $USD 3613


Education: Bachelor of Business Studies - Trinity College Dublin Master of Business Studies - University of Limerick

Languages: English

Specialist in sports marketing, particularly digital marketing in sport.

LinkedIN Profile:

Current Company: Fanaticus Inc | B60

Current Position: Co - CEO | Director

Experience Description: * Co-CEO - Fanaticus (Dec 2014 - Present) Fanaticus Inc is a specialist digital fan engagement and digital activations consultancy practice. We offer customised advice and solutions to sports clubs, federations and sponsors in relation to reaching, engaging, building and monetising their fanbase. We work with most of Ireland's major sports bodies on digital transformation strategy and implementation and have also provided similar services to sports organisations in the UK and Europe. We act as a brokerage for a broad range of digital engagement and activations solutions from a stable of international developers. These solutions include content aggregation, social hubs & galleries, social analytics, digital collectibles & fantasy gaming, community development tools, second screen solutions, customised applications etc. As such, we are the turnkey provider of digital tools in the sports marketing and digital activations arena. * Director - B60 (Sept 2017 - Present) B60 is a leading mobile strategy consultancy and technology development company focused on delivering expert consulting and technology development to enterprises and brands worldwide. We have a unique and proven agile model that rapidly delivers results into enterprises where digital transformation and disruptive technology needs embracing and deploying quickly driving ROI. We help to transform business processes, employee productivity and consumer engagement through the execution and deployment of smart technology such as AR, VR, AI and Mobile Apps. * Head of Sales (Sports & Events) - Tapastreet Ltd (May 2014 - Jun 2015) Tapastreet provides a uniquely powerful platform for extracting, curating and publishing photographic and videographic content from various social media channels. Content can be mined in real time on the basis of locations, hashtags, users or subject. It thereby generates highly relevant and engaging crowdsourced content which can be published live to websites, apps, digital magazines or event screens. *EMEA Business Development - Fantom (Nov 2013 - Jun 2015) Fantom produces excellent digital collectibles games such as online football sticker books. The games can be fully sponsor branded, allow extensive user sharing and as such are an excellent sponsorship activations tool. The games appeal to a surprisingly broad demographic base and enjoy extensive user retention. The collectibles functionality can also be used as a key component of B2C sales promotions. * Managing Director - Sales Performance Pro (Nov 2010 - Dec 2014) Sales Performance Pro provides tailored sales consultancy services for ambitious companies looking to sell into the sports arena. Services include outsourced sales management, sales planning and control, facilitation of introductions to major sports clubs and federations, sports marketing contracts design and implementation, commercial negotiations etc. * Head of Sales - Huggity (Mar 2012 - Nov 2013) Huggity FanPics are a wonderful sports sponsorship activation platform. In the first instance, the fan engagement statistics, social sharing analytics and digital brand exposure that FanPics generate are hugely impressive. However, the added benefit created through customised data capture, audience profiling, marketing intelligence gathering, promotions distribution and client acquisitions make the ROI case utterly compelling. * Sales Manager - FAI (Nov 2008 - Nov 2010) As Sales Manager for the FAI, I led a team of ten field and telesales execs charged with the advancement of the commercial interests of Irish football. Our predominant focus was the sale of the premium and corporate level seating and boxes at the new Aviva Stadium, developing key commercial partnerships and creating affinity schemes. * Broker / Owner - RE/MAX Results (Feb 2003 - Nov 2008) * Owner / Operator - Mulligan Enterprise Consulting (Jan 2000 - Feb 2003) * Business Development Manager (Ireland) - Samas (Oct 1997 - Jan 2000)

Contact Preferences:
Contact Telephone
Meet in Person

Other Information:

I am a highly accomplished Sports Sales & Marketing professional. I have worked at Senior Executive / Director level within Sports Governing Body and Agency environments. I have experience in Commercial Strategy, Ticketing & Hospitality, Sponsorship & Partnerships, CRM & SCV Marketing, Fan Engagement and particularly in how all of these functions interface with the digital world. I currently spend most of my professional time building and implementing digital engagement and commercialisation strategies for sports Clubs and National Governing Bodies. Current / Past Clients include all kinds of stakeholders in sport including sponsors, broadcasters, associations and clubs – RBS, Allianz, Deutsche Telekom, Red Bull, Chevrolet, Qatar Foundation, Sky Sports, Liverpool FC, Celtic FC, Zenit St Petersburg, FA, FAI, DFB, IRFU, GAA, Cricket Ireland……..


I can help mentees in several areas but probably most particularly with digital strategy and implementation in sport and in bringing digital products to sports markets.

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