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Karl Mulligan

Dublin, Dublin, Republic of Ireland

Ideal mentor for people looking to further their career in digital strategy, engagement and commercialisation in sport.

6 Sessions for $USD 2168
12 Sessions for $USD 3613


Education: Bachelor of Business Studies - Trinity College Dublin Master of Business Studies - University of Limerick

Languages: English

Specialist in sports marketing, particularly digital marketing in sport.

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Other Information:

I am a highly accomplished Sports Sales & Marketing professional. I have worked at Senior Executive / Director level within Sports Governing Body and Agency environments. I have experience in Commercial Strategy, Ticketing & Hospitality, Sponsorship & Partnerships, CRM & SCV Marketing, Fan Engagement and particularly in how all of these functions interface with the digital world. I currently spend most of my professional time building and implementing digital engagement and commercialisation strategies for sports Clubs and National Governing Bodies. Current / Past Clients include all kinds of stakeholders in sport including sponsors, broadcasters, associations and clubs – RBS, Allianz, Deutsche Telekom, Red Bull, Chevrolet, Qatar Foundation, Sky Sports, Liverpool FC, Celtic FC, Zenit St Petersburg, FA, FAI, DFB, IRFU, GAA, Cricket Ireland……..


I can help mentees in several areas but probably most particularly with digital strategy and implementation in sport and in bringing digital products to sports markets.

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